CAREERS IN MARKETING

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MARKETING & COMMUNICATIONS MISSION

This Marketing and Communications Department aims to take a professional, proactive and

measurable approach to marketing and communications and to identify ways to strengthen the

Rambert School brand, convey the Schools’ key messages and engage with existing and new

audiences.

The key departmental objectives are to:

1. Attract and retain the best UK, EU and International students

2. Communicate the full range of Rambert School activities to new and existing audiences

3. Create a platform to enable Rambert School to achieve sustainability as it enters its second

century

The Marketing Manager will play a pivotal role in leading on all marketing activities and delivering the

key departmental objectives.

Marketing & Communications Department: Marketing Manager; Events & Performances Manager;

Head of Administration.

Key Working Relationships (Internal): Principal & Artistic Director; Deputy Principal; Production &

Rehearsal Director; Finance Director; Development Strategy Manager; Participation, Outreach & WP

Manager; Academic Colleagues; Performance Team; CRM Project Team; Board of Trustees; Student

Body

Key Working Relationships (External): Brand, website and design agencies; Photographers /

cinematographers; Press/media; Alumni; Prospective students & their parents/guardians; Donors &

supporters; Education, dance & wider arts organisations; Partner prganisations & affiliates, including

Rambert (dance company) and the Conservatoire for Dance & Drama (CDD) and its member schools.

DIGITAL CONTENT

 Publish content to social media channels on a regular basis (Facebook, Instagram, Twitter,

YouTube, etc.) and in line with guidelines within the Marketing & Communications Strategy.

 Execute and manage social media campaigns to build followers, enhance visibility, and drive

engagement

 Conduct analysis to assess the performance of digital content

 Build relationships with third-party publishers to provide regular content contributions

 Work with internal resources and external agencies to provide content to third-party

publishers on a regular basis

 Create and localize content for international audiences

 Perform “social listening” to identify influencers and outreach opportunities

 Optimize content for search engines

 Provide ongoing analysis and performance reporting

 Make recommendations to management regarding improvements

 Ensure all campaigns and content are in compliance with the Marketing & Communications

Strategy and the organisations overall Strategic Plan

 Create and manage scoping documentation, program schedule, and project checklists

MARKETING & BRAND

 Advise / strategise on marketing and advertising requirements for all departments of the

school (Participation, Outreach & WP; Development; Admissions etc.)

 Identify suitable print/digital advertising opportunities and negotiate space accordingly

 Design ads in liaison with external graphic design consultant where necessary

 Act as ‘brand guardian’ and maintain brand assets – in conjunction with design agency,

maintain guidelines for use of School logo and co-ordinate all print production / online

templates for stationery / publicity material, e.g. newsletters and invitations, using the

logo/brand to ensure correct use of identity

 Manage, develop and market new brands, such as Rambert2 and the forthcoming 2020

Centenary, working in collaboration with partners, where necessary

 Pursue / manage brand partnerships, as necessary

 Organise and manage photo shoots and filming sessions

 Conceive and order branded goods

 Conduct appropriate market research including competitor analysis, demographic and

economic reviews, and examination of educational trends

 Ensure the systematic collection, review and analysis of market information to identify

competitor tactics, market trends, new opportunities and challenges

WEBSITE

 In conjunction with external digital design agency create a development plan for the School’s

website to meet the changing needs of the organisation

 Maintain the website using WordPress, updating regularly with images, news, video and new

copy as appropriate, in liaison with marketing and communications colleagues

 Identify key goals for analytics data and use together with information on traffic, to inform

development decisions

PERSONAL SPECIFICATION

ESSENTIAL SKILLS & EXPERIENCE

 A minimum of 3 years marketing experience, ideally in an arts or Higher Education

environment

 Branding experience

 Budget management experience and good numerical skills

 Experience of digital content & social media, including scheduling programmes, such as

Hootsuite, international social media experience a plus

 Copywriting skills

 Experience with Photoshop, WordPress and MailChimp

 Knowledge of CRM databases, including segmentation & targeting for personalization

 Solid understanding of email KPIs and deriving insights for wider business reporting and

actions

 Experience of working in a fast-moving environment, with an ability to handle numerous

projects with competing deadlines and priorities

 Strong written and verbal communication skills

 Excellent attention to detail

 Highly organized, with good time management skills

 Self-motivated

 Adaptable, with a willingness to learn

 Strong analytical and problem-solving capabilities

 Computer literate – Excel, Word, Mac & Windows OS.

 Experience working both independently and in a team-oriented, collaborative environment

 Passion for the arts and a commitment to the objectives of the School

 Ability to execute, monitor and analyse campaigns 

ads

DESIRABLE SKILLS & EXPERIENCE

 Experience with eTapestry or Raisers Edge

 Experience with design packages, preferably InDesign,

 Understanding of GDPR requirements and processes

 Experience of working at a dance organisation 

ads

The above serves as a guide and is not exhaustive; all professional staff are expected to undertake

other duties and projects as may be reasonably required by the Principal in accordance with the grade

of the post. You will be working as part of a small, friendly, administrative team and may be asked to

provide extra support within the office during busy periods, working together in a mutually supportive

way towards shared priorities.